Fix it in Post

It’s true, you can fix issues in post-production. It’s amazing how many times I added a plant or taken one out of a background. I put people in shots together who never met, had people lip sync to words they never spoke, and put them in places they’ve never been. Everything is possible today; however, there is an honesty in getting the shot right. There’s fluidity when a presenter delivers the lines correctly. There’s dignity in a script the presenter believes in. Can you imitate honesty and dignity? Should you? I try hard not to. Clients often say, “You can just fix it in post, can’t you?” And the answer is always, “Yes I can.” But, I will always strive to get it right in camera – there’s something to be said for old fashioned craftsmanship.