Today, a friend and I watched an old video I produced 18 years ago for Springs Window Fashions. My friend was amazed by how much was going on in the video. Each presenter was in the middle of doing something important when they delivered their lines. There was also a storyline with some urgency written into the script.
To produce an interesting video, presenters need to do something to be interesting, need to be interesting to be engaging, and need to be engaging to be memorable. If your video isn’t memorable, you’re wasting your time and money.